It’s enough to grab attention and encourage people to learn more. The standard attention span is 5-6 minutes. What are the elements of a good presentation? I also had to time out the script so it fit with the animation.
I personalized the script to make it sound natural and relatable. This was my experience using a touch screen at a show, and people were very engaged an interested. We used animations behind the screens as visuals and crafted the presentation from there. I started by working on the script with the marketing team. The director of marketing contacted me a few months before their two big shows. We wanted to get the word out that the products were less expensive and easy to install. They recently made some changes that made the water heaters much easier to install. The company is well known around the world, but not in the United States. Rinnai just launched its tankless water heaters in the U.S. I just finished a series of two shows for a company for the second year. What is a product launch that stands out in your mind? Sometimes I meet people at trade shows who see what I do and want me to come work for them. There’s always a product marketing person or a director of marketing involved. It’s usually marketing or an events manager. Who from the organization typically hires you? I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world.
I started as an actor doing commercials and corporate videos. I am hired to talk about a product or service at a trade show. I do not work for any of the companies I represent, but people often think that I do.
#EMCEE TRADESHOW PROFESSIONAL#
I am a professional trade show presenter. Summary of some concepts discussed for product managers You’ve helped launch numerous products, but you’re not a product manager. Her superpower is engaging audiences in an authentic way that creates connection. She is Amy McWhirter, corporate event host, emcee, and trade show presenter. Which is why I spoke with one of the handfuls of people who large brands trust to announce their products at trade shows. They quickly capture interest and generate opportunities.Ĭonsequently, they have knowledge and experience Everyday Innovators should have as well.
#EMCEE TRADESHOW HOW TO#
The real pros who know how to launch products at trade shows are the ones who know how to compete for attention in noisy and crowded environments.
For many product people, participating in their industry trade show each year is one of the most important things they do. Subscribe: Google Podcasts | Stitcher | TuneIn | RSS Learn how to cut through the noise and make human connections presenting new productsĪ lot of new products are announced at trade shows and other events, such as CES for consumer electronics, International Builders Show for construction materials, and the National Association of Music Merchants for all things musical.
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